How to Read How To Write A White Paper In One Day: Everything you need to know to create your own powerful marketing tool. (Updated edition) PDF
This book will take the non-professional writer step-by-step through the process of creating a convincing, Problem/Solution white paper of around 2,000 words (approximately 8 pages). By doing the specified pre-planning, the first time white paper authors can complete their rough draft in a single day. "How To Write A White Paper In One Day" is built around the White Paper In One Day template, which takes the guesswork out of structuring the paper. The reader will learn: -The difference between white papers and other marketing tools-The benefits of writing his or her own-How to discover his or her most compelling subject-How to create the strongest argument for his or her product/service -How to structure that argument so that even a skeptical reader will be convinced by the end of the paper-How to find published sources to bolster that argument-What to write for every paragraph in the paper"How To Write A White Paper In One Day" includes step-by-step instructions for creating and professionally polishing the final document, and how to distribute it once it's done.About The AuthorBrian Boys is an award-winning advertising copywriter, who has worked for clients of all sizes for 25 nearly years. He provides free marketing writing instructions at MakingMeWriteThis.com, where he also blogs.
