What happens when corporate culture takes over counterculture? This book explores the contradictions present within the cannabis industry from a business and policy perspective.• Treats the new and growing cannabis industry in the context of more established ones, such as the alcohol, pharmaceutical, and tobacco industries• Collects experiences and experiments from all of the regions, states, and municipalities in which marijuana has been legalized• Explains how federal regulations or lack thereof (e.g., lack of access to banking) affect the industry• Explores the interactions of federal, state, and local laws• Sheds light on the evolution of public policy on legalized marijuana