Ready to quit that crappy job? Ready to have a career that is both profitable and fulfilling? Ready to be on FIRE—Financially Independent Retire Early?This book is for people who think that getting by just isn’t good enough. Maybe you’re retired but still wanting to make more income. Maybe you’re fed up with your job but don’t know what else to do. Maybe you’ve always wanted to start your own business but don’t have a clue how to get started.When it comes to being a successful entrepreneur, Krista Mashore has been there and done that. And now she’s ready to help you do the same.“I started my first business out of desperation. I started my second business from inspiration. Both have been very successful and highly profitable. And they’ve allowed me to live a lifestyle I absolutely enjoy while doing work I really love.”How many times have you been told to “follow your passion” and “do what you love?” But what if you don’t know what your passion is? Or if you do, what if you don’t know how to translate that passion into a viable business?“Having a profitable business doing the work you love is not just a pipedream. I’ve done it and people I’ve coached have done it by learning and implementing the critical keys to 21st century business success.”In this book, Krista will share those keys and tell you: What you need to know about yourself before you begin so you can avoid disappointment and heartache. What you need to know about your business before you spend even one dime so you can avoid costly mistakes. What you need to know about marketing in the 21st century. (You can have the greatest product or service in the world, but without effective marketing, you’ve lost before you’ve begun.) How to be your own boss and set your own priorities and schedule to align with the lifestyle you really want to have. How to create the financial freedom that allows you to sleep at night knowing your family is safe and secure. In FIRE: Your Crappy Job Won’t Quit Itself, Krista will inspire and challenge you. She’ll share stories of people just like you who turned their passions into profits. She’ll also share the keys to her own success as well as the mistakes she’s made along the way. “I’m not smarter, more talented, or luckier than you, and I bet I don’t work any harder. I’m not even sure I’m a natural entrepreneur. I succeeded because I studied with the best and implemented what I learned. And you can do the same.”Based in Northern California, Krista Mashore built her residential real estate business, earning her way into the Top 1% of all Realtors® in the nation. She’s now a successful author, motivational speaker, trainer and coach helping others achieve the success they’ve always wanted.