DataOps is an innovative breakthrough to let people use data as easily as they plan a trip around the world or buy a pair of shoes on the web. DataOps is the practice of operationalizing data movement to improve quality and accelerate delivery for new business demands for data, and to deliver continuously with confidence, in a world of ceaseless change. With DataOps you operate data rather than engineer data. In other words, it creates continuous data flows with automated processes and self-service tools so that users can discover and deliver data by themselves in a few days or hours.